An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase. Sastamail allows you to create a marketing campaign targeting one or more lists of your audience. You can also set up a campaign that targets a segment of a given list, rather than the entire list
IMPORTANT: as of version 1.0, Sastamail API for campaigns is limited to READ ONLY methods. For setting up and running a campaign, users will need to login to the web UI.